Just like any other business, lawyers of all specialties rely on new customers to fuel their business. It doesn’t matter if you are involved in corporate law, divorce matters or DWI offenses, without new customers walking though the door your bound to go out of business eventually.
While some law first are able to run high dollar TV ads and invest in Billboards, many attorneys don’t find that to be the best use of their marketing budget. Besides, how often are people sitting in their chairs at home with a DWI hanging over their heads, watching TV waiting for a commercial to come on to direct them where to go. Those people are far more likely to pick up their phone and do some research to find the right attorney for them to help them deal with their problem.
The problem is, if your law firm doesn’t come up on the first page of the search results for your specialty, the chances of a potential client finding you is greatly reduced. If you’re looking to increase your SERP rankings you’re going to need to contract with a professional. If you’ve never made an investment in SEO before, you might not know what questions to ask potential service providers. Knowing a little bit about SEO will be a big help in making sure you find a quality company to help you, there are a lot shady companies out there that will promise you the world but really don’t know what it takes to deliver.
We contacted BigLeagueSearch.net: SEO, PPC & Social Media Marketing Agency for some questions you should be asking any potential search engine optimization company.
- Who is going to be in control of all the accounts created? The answer should be, you. In the process of doing SEO on your website there will be a lot of accounts created on your behalf. Twitter, Facebook, Instagram, About.me just to name a few, these accounts will be created under an email address that you should ultimately own. The best practice would be to create a special email address at your url that you give them access to. If you ever decide to part ways with that company you want to have access to everything that they did on your behalf.
- What happens to all the links that you create if we no longer work with you? For the most part, the answer should be, they will remain up. Doing SEO in the lawyer niche will require you to pay for some directory placements that have an annual or monthly fee. If you decide to fire your SEO company and you don’t keep paying for those links they will be removed from the directory and that will hurt your rankings in the long run. Other links that they build though Guest Posts or Sponsored Posts should remain up. The worst case scenario is that your company built links that they can easily take down if you fire them. In that case, you could end up losing all the links they built for you and that crash your rankings.
- What kind of reports will I get? At a minimum you should be receiving weekly ranking updates. Additionally, I would request a report of all directories that you have been submitted to along with the username and password for those accounts. This goes back to points I made in the previous two questions. I would also request a list of guest and sponsored posts that have been done on your behalf as well. It’s likely that your SEO company won’t want to divulge all the links they are building for you, if you trust the company you’re working with that’s fine actually. But at a minimum, they should be providing you ranking and directory reports.
The key point I want to get across is that you want to maintain as much control over the assets that are created for you as possible. Unless you find a good quality SEO provider there will likely come a time where you fire them and you want that to go as smoothly as possible to avoid any negative consequences for our site.